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Essentials of Contemporary Communication

Starting a franchise business is an extremely tiresome and demanding venture. This is attributed to the fact that they are some unforeseen costs and expenses that may come up before one fully establishes his or her business (Thill & Bovee, 2010).

While setting up a franchise business with Subways, I expected them to contribute towards advertising and delivery costs; however, this did not happen. Therefore, I had to come up with new ways of ensuring that the news of my new business reached my potential customers, and at the same time making sure that I had constant supply of goods. This proved difficult since I was a sole-proprietor, and I did not have a massive capital base. I was compelled to talk with the franchiser and they agreed to help with the delivery of goods.

Choosing the location of the business was not a hurdle since the franchiser consented to the location I had chosen. After conducting a market survey, they believed that the location had a strong potential customer base which had not been exploited. Therefore, they wanted to cease the opportunity before their main competitor, McDonald’s Corp. I established a small restaurant with four employees who worked twelve hours with breaks of twenty minutes after every hour. I ensured the restaurant had the best sandwich and salad, and this attracted several customers who became loyal. After four months of working hard, I started to realize profits. The profits I accrued kept increasing as I mastered the art of the game.

Subway is a renowned chain store worldwide; thus, I did not see the need to advertise the restaurant frequently. After the pilot advertising, the potential customers became aware of the existence of the restaurant and they kept increasing in number with every single day that passes. All in all, Subway did an exemplary job to in assisting me set up my business, and was it not for their help, I would not have succeeded.


Thill, J. V., & Bovee, C. L. (2010). Business Communication Essentials (4th Edition). New Jersey: Prentice Hall.