Recycling Behavior: Literature Review
Several studies have been conducted to explore individual recycling behavior (Coggins 1994; McDonald and Ball, 1998; Schultz et al 1995; Thogersen 1996). Efforts have been made to understand what motivates a person to recycle and certain common characteristics have been identified as common factors in those who recycle and these may be roughly grouped into three categories. The first factor is environmental attitude. Those who value the environment and want to preserve it for its intrinsic value are more likely to be the kind of people who make the effort to recycle (Vining and Ebreo 1992). The second factor includes several sub factors and may be broadly classified as situational factors that impact upon recycling behavior.