Customer relationship management (CRM)


CRM, or customer relationship management, is a vital part of organizations today, because today organizations are more likely to see the customer as a stakeholder in the business, and be looking for their feedback and empowerment in order to make the company more effective.  “At heart, CRM is a smart marketing tool supported by technology that allows users to manage all of their customer interactions. CRM systems go an important step beyond data warehouses.
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