Marketing

Marketing Ethical Dilemma: Pabst Brewing Co’s  new drink “Blast.”

The marketing of alcoholic drinks is governed by many rules, and they all seek to encourage responsible drinking within safe limits by adult members of the public. Pabst Brewing Co recently introduced a new product called “Blast.” It is based on the company’s successful “Colt 45” brand of malt liquor and is marketed by rap music star Snoop Dogg. (Talanova, 2011) There are two features which make it different from the original “Colt 45” product, and this is that it contains much more alcohol (about 12%) and it is much sweeter in taste.
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