Do voters vote for attractive politicians more than they do for less attractive candidates?


It is a common adage that appearance matters, as it often offers many unrivalled competitive advantages over the others (Berggren, Jordahl and Poutvaara, 2006, p.1). It is indeed true that beauty lies in eyes of the beholder. Contrary, it has been empirically proved that when people are asked to rate attractiveness of an individual their response is usually quite similar (Rhode, 2010, p.1; Berggren, Jordahl and Poutvaara, 2006, p.5). According to employment law alliance (2005) cited in Rhodes (2010, p.1) observes that 16% of workers have reported being victims of appearance discrimination. This kind of perception about individual’s appearance has a huge bearing on what people think of him/her in terms of likeability and intelligence irrespective of the underlying truth (Rhode, 2010, p.2). Unattractive people are less likely to be hired or promoted even in work situations that do not demand attractive appearance (Rhode, 2010, p.2; Berggren, Jordahl and Poutvaara, 2006, p.1).Apart from, charisma and social skills, politicians as public figures are subject to appearance evaluation. This paper examines if attractiveness of a candidates influence the possibility of him/her being a victor in the elections.
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