Barista Coffee

Question 1:

Around 1000 words With reference to the case study “Coffee Parlours in India-Hotting Up”, you will take on the “Barista Coffee” featured. You have to do an evaluation of how well they think their company (compared to the other two companies) is equipped to resist the increased competition that will occur when Starbucks enter the market. You should consider both marketing and operations issues in their analysis of the three companies.
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