Nike: Company Analysis

Executive Summary:

The famous shoe Company with the swoosh logo has gone from strength to strength, since its inception in 1962, headquartered at Beaverton, Oregon  to emerge as an industry leader – the most competitive sports and fitness company(www.nike.com). However of late, there has been some drop in sales because Adidas has teamed up with Reebok and has also managed to win the bid to outfit all athletes of the Australian team for the next three years which is a substantial contract worth over 20 million Australian dollars (Pullen 2005).
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