“Marketing trends of Major players in Café Industry”.

Industrial Scenario:

Over the Past few years, Australians shifted towards a more affluent lifestyle brought about by the country’s good economic performance. The strong performance of the Australian economy supported the ever-popular cafe culture, which in turn drove demand for premium specialty products in the retail channel. One of the lifestyle changes was that a cafe culture became prevalent in Australia. Cafe culture in Australia had a positive effect on the retail performance of hot drinks, as demand for premium products for home consumption spurred volume and value sales in retail channels
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