Case study: Tiger airways
| Subject: | 💼 Business |
| Type: | Analytical Essay |
| Pages: | 5 |
| Word count: | 1279 |
| Topics: | Marketing, International Business, Logistics, 🙋♂️ Management |
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Sources
- Belobaba P, Odoni A, and Barnhart C. The Global Airline Industry. New Jersey: John Wiley and Sons, 2009.
- Doganis R. The airline business. London: Routledge, 2006.
- Hax A C. The Delta Model: Reinventing Your Business Strategy. New York: Springer, 2009.
- Kuhnle T. Customer Loyalty Program – Tourist Destination and Bonus Card System. Munich: GRIN Verlag 2007.
- Suttle M, and Vest L J. Who’s Your Gladys?: How to Turn Even the Most Difficult Customer Into Your Biggest Fan. New York: AMACOM Div American Mgmt Assn, 2009.
- N.d. Investor relations: Tiger airways. Available at: http://www.tigerairways.com/sg/en/about_us.php. (Accessed on 1st May 2011).
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