IT and competitive advantage

Subject: 💻 Technology
Type: Informative Essay
Pages: 1
Word count: 234
Topics: Innovation, Computer Science, 📗 Book
Need a custom
essay ASAP?
We’ll write your essay from scratch and per instructions: even better than this sample, 100% unique, and yours only.
Get essay on this topic
Text
Sources

The article “Investing in the IT That Makes a Competitive Difference” by Andrew McAfee and Erik Brynjolfsson investigates a relationship between investments of a company in IT infrastructure, Information Systems and the competitive advantage thus achieved.   There exist a strong relationship between ICT investments and the competitiveness of a firm since the advent of internet in 1990. This relationship is explored using three major indicators of competitiveness; concentration of market share, turbulence of top ranking among competitors, and performance spread being the greater difference of performance among companies based on their fixed investments in ICT.

In this connection the Consumer Value Stores (CVS) investment in IT and relative competitive advantage is researched. CVS is a market leader in United States for retail business of prescribed drugs. The firm is running over 7000 drugstore in throughout the country. CVS has successfully launched, operated and maintained high scale ICT infrastructure to gain concentration of market share remained a leader in the turbulent environment and has displayed a superior performance spread through its sustained investment in innovative IT enabled processes. Net revenues of the company have never gone below the previous year’s net revenues since 1998. (CVS, 2010). Moreover, the company was able to raise the customer satisfaction from 86% to 91% percent through implementing a simple change of a processes sequence throughout its retail stores. (McAfee & Erik, 2011). CVS has proved the worth of ICT technologies in achieving the competitive advantages among businesses.

Did you like this sample?
  1. CVS, “Statement of Operations, Retail Pharmacy Segment.” phx.corporate-ir.net Caremark, 2010. Web. 10 June, 2011.
  2. McAfee, Andrew & Erik Brynjolfsson.  “Investing in the IT That Makes a Competitive Difference”. hbr.org, Harvard Business Review, 2011. Web. 10 June, 2011.
Find more samples:
Related topics
Related Samples
Subject: 📚 Literature
Pages/words: 4 pages/934 words
Read sample
Subject: ⛩️ Culture
Pages/words: 10 pages/2726 words
Read sample
Subject: 📚 Literature
Pages/words: 3 pages/899 words
Read sample
Subject: 📚 Literature
Pages/words: 5 pages/1306 words
Read sample
Subject: 📚 Literature
Pages/words: 3 pages/815 words
Read sample
Subject: 📚 Literature
Pages/words: 3 pages/877 words
Read sample
Subject: 📚 Literature
Pages/words: 6 pages/1394 words
Read sample
Subject: 📚 Literature
Pages/words: 2 pages/382 words
Read sample
Subject: 🎨 Art
Pages/words: 2 pages/323 words
Read sample