Marketing strategy recommendations
Subject: | 💼 Business |
Type: | Analytical Essay |
Pages: | 6 |
Word count: | 1592 |
Topics: | Marketing, Computer Science, 🧮 SWOT analysis |

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Sources
- Boyle, B., Dwyer, F.R., Robicheaux, R.A. and Simpson, J.T., 1992. Influence strategies in marketing channels: Measures and use in different relationship structures. Journal of Marketing Research, pp.462-473.
- Cronin-Gilmore, J., 2012. Exploring marketing strategies in small businesses. Journal of Marketing Development and Competitiveness, 6(1), p.96.
- Cronin, J.J., Smith, J.S., Gleim, M.R., Ramirez, E. and Martinez, J.D., 2011. Green marketing strategies: an examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science, 39(1), pp.158-174.
- Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.
- Smith, K.T., 2011. Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing, 19(6), pp.489-499.
- Taken Smith, K., 2012. Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing, 29(2), pp.86-92.
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