Research Proposal on Green Marketing: Aspect of recycling attitudes and/or behaviors of University of Exeter students
Subject: | 🌷 Environment |
Type: | Proposal Essay |
Pages: | 6 |
Word count: | 1634 |
Topics: | ♻️ Recycling, Environmental Issues, Greenhouse Effect, Marketing, 🙋♂️ Management |
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Sources
- Brindley, C., Ox borrow, L. (2014). Aligning the sustainable supply chain to green marketing needs. Industrial Marketing Management, 43: 45–55.
- Henning, B., Jochen, M. (2013). Values, beliefs, attitudes: An empirical study on the structure of environmental concern and recycling participation. Social Science Quarterly, 94: 691-714.
- Kadirov, D., Varey, R. (2013). Neo-structuralist analysis of green marketing discourse. Consumption, Markets & Culture, 16: 266-89.
- McEachern, M., Carrigan, M. (2012). Revisiting contemporary issues in green/ethical marketing. Journal of Marketing Management, 28: 189-94.
- Prothero, A. (1990). Green consumerism and the societal marketing concept. Journal of Marketing Management, 6: 87-103. Assignment format There are three main components (sections) to the assignment:
- Rettie, R., Burchell, K., Barnham, C. (2014). Social normalization: using marketing to make green normal. Journal of Consumer Behavior, 13: 9-17.
- Smith, K., Brower, T. (2012). Longitudinal study of green marketing strategies that influence millennials. Journal of Strategic Marketing, 20: 535-51.
- Wan, C., Cheung, R., Shen, G. (2012). Recycling attitude and behavior in university campus: A case study in Hong Kong. Facilities, 30: 630-46.
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