Peer Production and Social Media
Subject: | 📡 Media |
Type: | Exploratory Essay |
Pages: | 4 |
Word count: | 1098 |
Topics: | 🤳 Social Media, Advertising, Marketing |

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Sources
- Allen, J. (2010). Social media at the workplace. Enterprise/Salt Lake City, 39(34), 10.
- Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271.
- Brill, J. (2011). Privacy & Consumer Protection in Social Media. NCL Rev., 90, 1295.
- Culnan, M. J., McHugh, P. J., & Zubillaga, J. I. (2010). How large US companies can use Twitter and other social media to gain business value. MIS Quarterly Executive, 9(4).
- De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26(2), 83-91.
- Roberts, C. (2012, November). Using Hurricane Sandy to promote sales prompts backlash for online retailers like American Apparel, Gap. Retrieved November 19, 2017 from http://www.nydailynews.com/news/national/sandy-themed-sales-spark-online-outrage-article-1.1195904
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