Building Starbucks

Chapters 13-24 from "Pour Your Heart Into It: How Starbucks Built a Company

One Cup at a Time" by Schultz and Yang (1997) Chapters 13 to 24 cover the period from June 26, 1992, Starbucks’s Initial Public Offering (IPO) date, to 1997, the year the book was published.  Howard Schultz is the Chairman and Chief Executive Officer of the Starbucks Coffee Company.
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