Health organization marketing strategy
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Sources
- Aluise, J. J. (1987). The Physician as Manager. New York, NY: Springer New York.
- Berkowitz, E. N. (2017). Essentials of health care marketing.
- Healey, B. J., & Marchese, M. C. (2012). Foundations of health care management: Principles and methods. San Francisco: Jossey-Bass.
- Lencioni, P. (2012). The advantage: Why organizational health trumps everything else in business. San Francisco, CA: Jossey-Bass.
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