Market segmentation in Australia and Malaysia
Subject: | 💰 Economics |
Type: | Evaluation Essay |
Pages: | 3 |
Word count: | 974 |
Topics: | 🛒 Consumerism, Marketing |

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Sources
- Boniface, B. and Umberger, W.J., (2012), February. Factors influencing Malaysian consumers’ consumption of dairy products. In Australian Agricultural and Resource Economics Society 56th AARES annual conference, Fremantle, Western Australia.
- FocusEconomics | Economic Forecasts from the World’s Leading Economists. (2018). Australia GDP – Australia Economy Forecast & Outlook.
- FocusEconomics | Economic Forecasts from the World’s Leading Economists. (2018). Malaysia GDP – Australia Economy Forecast & Outlook. [online]
- Hofstede Insights. (2018). Australia – Hofstede Insights. [online]
- Hofstede Insights. (2018). Malaysia- Hofstede Insights. [online]
- Khalili, S., 2014. Going global, acting local: effects of cultural dimensions on Glocal marketing in Malaysia. The International Technology Management Review, 4(3), pp.142-157.
- Reezlin, A.R., Ishak, H., Zahari, M.M. and Inoormaziah, A., 2012. Basic western cuisine modular system and students’ psychomotor performance: A case of Malaysia community colleges. Current Issues in Hospitality and Tourism: Research and Innovations, p.9.
- Tey, Y.S., Arsil, P., Brindal, M., Teoh, C.T. and Lim, H.W., 2017. Motivations Underlying Consumers’ Preference for Farmers’ Markets in Klang Valley: A Means-End Chain Approach. Sustainability, 9(11), p.195.
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