Importance of Value Proposition
| Subject: | 💰 Economics |
| Type: | Argumentative Essay |
| Pages: | 3 |
| Word count: | 839 |
| Topics: | 🛒 Consumerism, Advertising, International Business, Marketing |
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Sources
- Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
- Frow, P., McColl-Kennedy, J. R., Hilton, T., Davidson, A., Payne, A., & Brozovic, D. (2014). Value propositions: A service ecosystems perspective. Marketing Theory, 14(3), 327-351.
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