Marketing Strategies of the English Premier League (EPL)
Subject: | 📡 Media |
Type: | Descriptive Essay |
Pages: | 4 |
Word count: | 919 |
Topics: | 🤳 Social Media, American Football, Marketing, Popular Culture, 🗽 American Culture, 🙋♂️ Management |
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Sources
- Boyle, R., & Haynes, R. (2009). Power Play: Sport, the Media and Popular Culture (2nd Ed.). Edinburgh: Edinburgh University Press Ltd.
- Connelly, T. (2016). Premier League agrees on a sponsorship deal with Tag Heuer as it moves forward with the clean rebrand. The Drum News.
- Crompton, J.L. (2004). Sponsorship ambushing in sport. Managing Leisure, 9, pp. 1-12.
- Lagae, W. (2005). Sports Sponsorship and Marketing Communications: A European Perspective, Essex: Pearson Education.
- Madichie, N., (2009). ‘Management implications of foreign players in the English Premiership League Football,’ Management Decision, 47(1), pp. 24-50.
- Owen, R., & Humphrey, P. (2010). The Structure of online marketing communication channels. Journal of Management and Marketing Research, pp. 1-10.
- Plunkett, J. (2010). Television viewing increases despite the rise of Internet and social media. The Guardian.
- Sosnovskikh, S. (2016). Branding, sponsorship and advertising in the Barclays Premier League. LAP LAMBERT Academic Publishing.
- Taylor, M. (2008). The Association Game: A History of British Football. Essex: Pearson Education Ltd.
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