Motivation in Advertisement
Subject: | 💭 Psychology |
Type: | Exemplification Essay |
Pages: | 2 |
Word count: | 499 |
Topics: | 🔥 Motivation, Advertising, Marketing, 💳 Microeconomics, 🙋♂️ Management |
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Sources
- Armstrong, G. & Kotler, P. (2005). Marketing: An Introduction Upper Saddle River, N.J. Prentice Hall, 7. Edition
- Fennel, G., Allenby, G.M., Yang, S. & Edwards, Y. (2003). The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use. Quantitative Marketing and Economics 1 (2003): 223-244.
- Tanner, J. F. (2013). Principles of Marketing Version 2.0. Flat World Knowledge, Inc. One Bridge Street Irvington: NY 10533.
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