Advancing mobile marketing within fashion retailing
Subject: | 💼 Business |
Type: | Proposal Essay |
Pages: | 3 |
Word count: | 759 |
Topics: | Online Shopping, Marketing, Smartphone, 🛍️ Fashion |

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Sources
- Blázquez, M., 2014. Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience. International Journal of Electronic Commerce, 18(4), pp. 97-116.
- Escobar-Rodríguez, T. & Bonsón-Fernández, R., 2016. Analysing online purchase intention in Spain: fashion e-commerce. Information Systems and e-Business Management, pp. 1-24.
- IMRG, 2015. IMRG Fashion Foward Report, UK: Interactive Media in Retail Group.
- Mintel, 2016. UK Clothing Retailing market report.
- Pantano, E. & Priporas, C.-V., 2016. The effect of mobile retailing on consumers’ purchasing experiences: A dynamic perspective. Computers in Human Behavior, 61(1), pp. 548-555.
- Pantano, E. & Viassone, M., 2015. Engaging consumers on new integrated multichannel retail settings: Challenges for retailers. Journal of Retailing and Consumer Services, 25(1), pp. 106-114.
- Phillips, A., 2017. The 12 best shopping apps that help you find exactly what you want. Piotrowicz, W. & Cuthbertson, R., 2014. Introduction to the special issue information technology in retail: Toward omnichannel retailing. International Journal of Electronic Commerce, 18(4), pp. 5-16.
- Retail Economics, 2017. UK Online Retail Report.
- Siwicki, B., 2014. Exclusive: Mobile now the primary way consumers shop online.
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