Introduction In the last few years, shopping has become an important leisure activity which defines peopleโs lifestyles and activities. Impulse buying involves unplanned buying where…
The ad fission of the internet has increasingly been adopted thereby gradually enabling the world web to become a great advertisement platform (Kalia & Mishra…
Personalising user’s experience and Artificial Intelligence (AI) are the two contemporary marketing trends in the contemporary fashion marketing. The technological advancement and emergence of eCommerce…
Vision, mission, and value statements are critical elements for business and essential for start ups that are entering new and sensitive markets. Vision statement clearly…