Maslow’s Hierarchy of Needs

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Close-Up Toothpaste and Maslow Hierarch of Needs

Maslow in his theory, specifically, the hierarchy of needs indicates that there are three critical levels of human needs (James, 2016). The first level of needs is the basic needs level, characterized by the satisfaction of physiological and safety needs, that is, food, rest, warmth, safety and security. The second level of needs involves the psychological needs such as accomplishment and the feeling of prestige; the psychological level of needs also entails achievement of belongingness including the feeling of love (Jonas, 2016). Consequently, there is the self-fulfillment level of needs that mainly involves the achievement of self-actualization. 

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Our product, Close-Up Toothpaste will facilitate the achievement psychological needs; it is generally believed that clean and healthy teeth are associated with an enhanced psychological performance. Many individuals associate a healthy and clean dental health with improved self-esteem; taking these issues into consideration, we believe that our product Close-Up Toothpaste will improve the facilitate the achievement of psychological needs, for instance, improved self-esteem i.e. through the elimination of bad dental odor, healthy gums and clean teeth. Through the use of our product in a recommended manner, our clients will enhance their intimate relationships and improve their associations with their friends or relatives. It is a fact that many people appreciate fresh breaths; in fact, a significant number of people have mentioned that bad odor from individuals’ mouths has negatively affected many intimate relationships. In summary, our Close-Up Toothpaste will improve the second level of Maslow’s Hierarchy of needs, which is the psychological need. 

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  1. James, K. (2016). Barriers to Treatment and the Connection to Maslow’s Hierarchy of Needs.
  2. Jonas, J. (2016). Making practical use of Maslow’s Hierarchy of Needs theory to motivate employees: a case of Masvingo Polytechnic. Journal of Management & Administration2016(2), 105-117.
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