Tiger Airways

Case study: Tiger airways

Question 1:

Use the seven Ps frameworks to suggest ways that Tiger can improve its service but remain profitable:


The great services are the key to the success. No matter which industry is it but with the great services towards the customer satisfaction is quite important. The traditional 4 Ps are important for the tangible products but for the hospitality industry the three more Ps makes it to the 7 Ps of the service marketing mix. And they are product, price, place, promotion, people, process, physical evidence. Among these the people and physical evidences are very much important for the better services.
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