Airlines Industry (2)

Leadership Analysis of Southwest Airlines

Introduction Southwest Airlines is one of the most famous domestic airlines in the USA and is a leader of low cost airline service, having it’s headquarter in Dallas, Texas. The main target market for Southwest Airlines is the market for short distance travellers and leisure travellers. The airlines own 520 types of aircrafts out of the 737 types and serve 411 cities within the USA nonstop. It also provides airline services to the business travellers preferring low cost service and freight transportation as well.
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