Expected value and consumer choices
Subject: | 💰 Economics |
Type: | Analytical Essay |
Pages: | 4 |
Word count: | 978 |
Topics: | 🛒 Consumerism, Business Ethics, Marketing, 💸 Accounting |

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Sources
- Baghi, I., Rubaltelli, E., & Tedeschi, M. (2010). Mental accounting and cause-related marketing strategies. International Review on Public and Nonprofit Marketing, 7(2), 145-156.
- Choi, J. J., Laibson, D., & Madrian, B. C. (2009). Mental accounting in portfolio choice: Evidence from a flypaper effect. The American economic review, 99(5), 2085-2095.
- Hastings, J., & Shapiro, J. M. (2012). Mental accounting and consumer choice: evidence from commodity price shocks (No. w18248). National Bureau of Economic Research.
- Soman, D., & Ahn, H. K. (2011). Mental accounting and individual welfare. Perspectives on framing, 65-92.
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