The Effect of Online Advertising on Consumers
Subject: | 💰 Economics |
Type: | Evaluation Essay |
Pages: | 5 |
Word count: | 1360 |
Topics: | 🛒 Consumerism, Advertising, Internet, Marketing, Online Shopping |
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Sources
- Kalia, Gitanjali, and Mishra, Ashutosh. “Effects of online Advertising on Consumers.” Journal of Humanities and Social Science (IOSR-JHSS), Volume 21, Issue 9, Ver. 1, 2016, pp 35-4.
- Mahsa Abayi, and Behnaz Khoshtinat. “Study of the Impact of Advertising on Online Shopping Tendency for Airline Tickets by Considering Motivational Factors and Emotional Factors.” Procedia Economics and Finance, Volume 36, 2016, Pages 532-539.
- Naser Zourikalatehsamad, et al. “The Impact of Online Advertising on Consumer Purchase Behavior Based on Malaysian Organizations.” International Journal of Economics and Management Engineering, Vol: 9, No:10, 2015.
- Rahul, Milind Yadav. “The impact of Internet Advertising on Consumer Buying behavior towards Mobile phones.” Business, 2017.
- Srivastava Priyanka. “A Study on Impact of Online Advertising on Consumer Behavior (With Special Reference to E-Mails).” International Journal of Engineering and Managment Sciences (I.J.E.M.S), vol.3 (4) 2012: 461-465.
- Yasmeen, Tehreem, and Khalid, Rizwan. “Effects of Online Advertisement on Consumer Buying Behavior of University Students of Pakistan.” J. Basic. Appl. Sci. Res., 6(11)9-14, 2016.
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